Fundación Iddeas ha lanzado este mes de septiembre de 2020 #EnModoInclusivo, el primer podcast sobre marketing e inclusión. Un proyecto divulgativo que emitirá un capítulo cada 15 días. El podcast, de suscripción gratuita, es pionero en su ámbito ya que es el primero a nivel mundial en habla hispana que trata temas relacionados con marketing, comunicación, diseño y gestión desde un [...]
El marketing inclusivo piensa en todas las personas, incluidas las personas con discapacidad y las personas mayores. Es decir, engloba a toda la población, incluido ese 40 % con necesidades especiales al que las empresas no siempre llegan. Para solucionar esa carencia en las compañías es importante la formación. Por eso se celebra la cuarta edición del Seminario de Marketing Inclusivo, cuyos objetivos [...]
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